
Once overlooked, San Salvador’s Historic Center is now experiencing a renaissance. The heart of El Salvador’s capital city is transforming into a vibrant hub of culture and opportunity, drawing significant attention and investment from local and international businesses.
With ongoing projects aiming to reach $136 million in investments by the end of 2024, the Historic Center is on track to become a beacon of economic vitality and tourism.
Under the leadership of President Nayib Bukele, strategic initiatives focused on enhancing both safety and legal frameworks have paved the way for this exciting development. The comprehensive approach has revitalized the area, making it not only a top tourist destination but also an attractive hotspot for entrepreneurs aiming to be part of this development.
According to the Authority of Planning of the Historic Center of San Salvador (APLAN), more than 85 projects are currently underway. These developments, registered through Aplan’s streamlined “Single Window” service, reflect a thriving interest among investors.
Manuel RodrÃguez JoachÃn, Aplan’s director, highlighted that these projects are a testament to the growing confidence among businesses, pointing out that security improvements and a robust legal framework have been key drivers.
Examples of Completed and Ongoing Projects
The numbers speak for themselves: over 450 projects are in various stages of planning, promising further economic dynamism in the near future. The target is to create more than 2,000 formal jobs, encompassing both direct and indirect employment, further bolstering the local economy.
Recent months have witnessed a surge of new businesses opening their doors, accompanied by international names such as Buffalo Wings, Llaollao and McDonald’s, alongside local favorites like Silvestre Café, PizzerÃa La Clásica and La Tecleña. These developments are complemented by a burgeoning hospitality sector, with new accommodations such as Hotel Abrego and the upcoming Hotel Cardedeu enhancing the area’s appeal.
The strategic allocation of nearly 39% of available territory for development underscores the government’s commitment to fostering growth and opportunity. Aplan’s efficient management has further contributed to this success, having processed over 7,000 user service transactions to date.

Security and Legal Certainty: Foundation for Investments
El Salvador’s strides in improving safety and providing legal certainty have cultivated a fertile ground for investment. The ongoing transformation of San Salvador’s Historic Center stands as a testament to the country’s promising future as an economic and cultural powerhouse in the region.
San Salvador’s Historic Center is not just an investment opportunity; it’s a symbol of El Salvador’s vision and its commitment to become a key player in Hispanic America and the continent, and why not? also on the global stage.